Thursday, January 5, 2012

A local Fencemaker makes good

Jim Smith and Charlie Miller
of Texas Rock and Fence.
When we first met Jim Smith, he was in the construction business, working in Grand Prairie, Texas and gaining a reputation as a man of his word, in an industry not always known for personal accountability and integrity. He did what he said he'd do, and rode herd on his people to make sure projects were completed on time, and usually under budget.

So, it was a pleasant surprise to catch up recently, and see that he's opened his own company, and is working to bring his high-level of "bidness" savvy to the fence, wall & gate industry in North Texas.

He serves customers all over Dallas and Fort Worth, and focuses most of Texas Rock and Fence's efforts on Grand Prairie, Arlington, Mansfield and Grapevine. Using Facebook, Twitter and a regular stream of Google Adwords, he's getting the word out on this company, and seems to be getting results. A good example of utilizing local search where most small companies fail miserably.

What we like best is that Jim innovates. Instead of showing up at fence, wall or gate customers' doors and giving them an instant ballpark estimate, he carefully reviews all the factors of landscape, wood, metal or rock fence materials, installation issues and time required and reports back in 24 hours. His written estimate is rich in details, and spells out exactly what the fence customer can expect.

He and his Sales Head, Charlie Miller, also use laptops, iPads and iPhones to communicate with their design and installation teams, and their customers. He has even created a YouTube channel to share his fence and wall work, and his business philosophy. High tech stuff for a fence company in Grand Prairie, Texas.

It's unusual that a fence company would go to this trouble, but then again it's Texas Rock and Fence, and it's Jim Smith.

To learn more about Jim and Texas Rock and Fence's efforts in the DFW area., go to his site here.

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