Sometimes gee-whiz apps on web sites are just that. Gee. Whiz. 

Gone.

No there there, lighter than air, special effects that don't sell, don't leave much of an impact but sure were cool -- and expensive.

The talents at The Bear Cave though, put some really cool programming to work for eyeglasses designers Warby Parker.

It's called the "Virtual Try On," and it enables you to spend time trying on various frame styles online on your own mug. No more annoying tags, you see what the styles bring to your facehead in seconds following an upload of a photo. The application sums up proportion, size, head tilt, etc. and really fits the glasses to you.

Great example of an online app that functions in fine form. Bravo.

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Flashes of Brilliance Column Debuts this week

In our editorial excavations, we uncover all manner of brilliant people, systems & ideas begging for a share but not feature-story-length fodder. "Flashes of Brilliance" will be new column appearing in the GuruTrack blogs and main site starting this week.

We debated calling it "Flashes of Genius," but that term connotes the "Flash of Genius" doctrine that gauged  patentability on whether "the inventive act had to come into the mind of an inventor in a "flash of genius" and not as a result of tinkering. 'The new device, however useful it may be, must reveal the flash of creative genius, not merely the skill of the calling.' "

The folks we're profiling may have flashes, but they are very much skilled in their calling and constantly tinkering. The ones "flashing" if you will, are our editors as we navigate the skies filled with BSO's (bright, shiny objects) and invariably get distracted and drawn to these brilliant ideas and people like moths to a flame.

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MUTO, the amazing wall-pained animation from BLU

Often times genius comes from where you'd least expect it. This short film shows amazing vision, tenacity (think about all those drawings) and sense of place. Wonderful!


MUTO a wall-painted animation by BLU from blu on Vimeo.

To see more from this crew, go to:Blublu.org


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